9.01.2008

sos georgia


For the past year or so Georgia (the country) has been running advertisements in The Economist -- many of which have made me laugh, only because of the sheer bravado of the message. Usually in bold red, the words "France vs. Georgia" or "Florida vs. Georgia" or some such, would be emblazoned across the top of the page, while a short text would explain why Georgia was a better place to invest, etc., than the named opponent. The tagline was always, "And the winner is: Georgia."

Looks like the country's ad men have changed their tune, and for good reason. In the Aug. 30, 2009 issue of The Economist, the above ad appeared (interestingly, located in the "United States" section of the magazine). Check out more at sosgeorgia.org.